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Author Archives: gwm

Inbound Linking Strategy

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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Google discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google  discounts…
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Why Search Engine Submission Is Necessary

The simple answer is yes - search engine submission is necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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