Expedia

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'Expedia, Inc. is an American-based parent company to several global online travel brands including Expedia.com, Hotels.com, Hotwire.com, trivago, Egencia (formerly Expedia Corporate Travel), Venere.com, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, Travelocity and Orbitz. Expedia, Inc.’s companies operate more than 100 branded points of sale in more than 60 countries.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 30%
Social shares by network
 

Challenge

To obtain more back links and content marketing in Norwegian. This particular website needed many one-way back links from high PR Norwegian websites in order  to increase overall visibility. We also took over their paid search campaign.

Solution

A dynamically innovative link building SEO strategy that allows website to increase link popularity and brand awareness in Norway. This was done by applying content marketing strategy in Norway, guest posting and high PR link building campaign to increase sales and brand popularity. In addition to that, we applied daily social marketing and social signals in Nordic countries.

Results

We’ve achieved a Click Through Rate (CTR) of 0.3%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 30%.

0.3% CTR

30% less CPA

300% ROI

 

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