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Why are Many Webmasters Embracing the Notion of Speed as a Ranking Factor & Some Just Consider It as an IssueWhy are many webmasters embracing the notion of speed as a ranking factor & some just consider it as an issue? What a webmaster thinks might become irrelevant. Google has already announced that starting in 2010, the rate at which a page opens up will be a part of their ranking criteria. Whether it is embraced or not does not matter because it will become a reality. If ignored, a site can lose what they have already established in terms of ranking on Google. To help web owners be prepared for this, Google has added a page speed report to their free webmaster tools. This was done to help prepare those that are concerned about how their page gets ranked with the knowledge of where they stand at any given moment. This is all done with algorithms of which the page speed is just one of over 200 factors that are part of the ranking system from Google. Each of these factors is weighed proportional to their importance as determined by Google. The purpose of implementing this system is to make it more pleasurable for the web surfer. Google only gives out hints and suggestions on what a webmaster should do to increase or keep their site ranked. Since the idea is to speed up a person’s search time, the faster your site loads the better ranking you will have. By having a fast loading site is beneficial in keeping a web surfer to begin with. Many are impatient and will go to another site instead of waiting on the unknown. Matt Cutts from Google has hinted that they wish to have the searches simulate the flipping of a magazine. He hinted that the faster your page loaded the less influence the speed factor would have in your ranking. The only time it would affect your ranking is if you have a slow loading page. This can be interpreted that any page that loaded under 15 to 20 seconds would retain their ranking or move up if they are ranked behind slow loading pages. The longer your page takes to load, the lower your ranking will become. If your page takes 90 seconds or longer, it can significantly affect your ranking. To know where you and your site stand on this issue, there must be some research conducted on your site, your competitor’s sites, and the speed at which they load. If your site has slow parts to it, it is advisable to place them on a different page rather than on your home page. Optimizing your site for speed will be good even if it was not part of Google’s new criteria for page rankings. The slower portions can be relegated to other parts of your website but linked into the home page. Google is presently collecting data for users that have the Google tool bar installed with the enhanced features. The data on the speed of the different websites is already being collected. Why are many webmasters embracing the notion of speed as a ranking factor & some just consider it as an issue is up to the individual webmaster. The numbers are already being calculated.
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