The
consequences of
applying black hat SEO techniques to improve ranking
When
the SEO web design of a site is under construction, a choice is made to
either have a clean site or one that utilizes black hat techniques. Some try to
convince themselves that there are gray hat techniques, but they are only
fooling themselves.
The
advantage and purpose of black hat techniques are to have your site instantly
rise in the SERP’s rankings. This can be done in a number of ways. The most
common is to miss represent the content on your page to the search engine
spiders. Keyword stuffing on your content pages is another highly frowned upon
practice. This is done by either long lists of keywords or using white text
that only the spiders can see. Then there are doorway pages that attempt to
fool the spiders that there is more content and pages than there actually is.
Many
of these practices were very common until too many website owners over used
them and now there are penalties for using them as part of your SEO
package. The penalties can be as minor as your pages are reduced in ranking on
the SERP’s. The worst case scenario is to be totally delisted by the search
engines. There are times an apology to the search engine and removal of the
offending material that your site will be reinstated like what Google did for
BMW in February of 2006. But for repeat offenders, permanent delisting has
occurred.
The
search engine spiders have been programmed to detect suspect sites. This has
become a part of their algorithm that is used to rank the different sites. With
over 200 different components, these algorithms are almost impossible to fool
for too long of a period. Some black hat techniques are so obvious that the
delisting is automatic. Others are just suspect. In those cases a manual
inspection of the site is used to determine if black hat techniques are being
deployed in a SEO web design.
There
are some that say these techniques are not illegal and are selling their proven
methods to unsuspecting web owners. If you chose to take this route, then when
the penalty is assessed, your site for all practical purposes will be dead.
For
those wishing to utilize white hat techniques that take slightly longer to get
results, but with zero chances of being delisted the SEO Norway experts
are Golden Way Media are ready and willing to assist you. These SEO experts
have been fine tuning their expertise for over 12 years. They know the
importance of setting up a page in accordance to techniques considered white
hat SEO. Trondheim Norway is where this company is physically located on
the map, but their site is accessible around the world.
Black
hat techniques will give your quick results, but the penalty is severe and
permanent in most cases. The experts at Golden Way Media use only do white hat
SEO web design techniques that will place your site on top of the SERP’s with
long term positive results.
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