If your business has web presence and you feel that it’s not doing good probably due to the website problem. It may happen that you are right if you say that your “website sucks”. Following are some points should really read in such situation.
1. Traffic is very low
It may happen that you have invested heavily on your website but still it’s not giving result. A good website attract potential customer. A website should contain quality and informative content. Only solution to promote your website in search engines result pages is to use service of professional who is master in SEO web design. More traffic means more potential customer, so it’s better to invest on Web design SEO rather than the looks of website. Don’t settle for cheap and so called quick promotional ideas. Try to build long term solid reputation by attaining high ranks, keeping newspaper/emails lists, social media participation and targeted ad placement.
2. Worthless content
Always use content which contains value. If your competitor content is more catchy and worthy then it’s sure you are going to lose sales. Try to make your content unique and with eye catching title that can come under the trendy, satirical, informative, seasonal and comical aspects. You can use the services of professional copy writers. Always have a FAQ section your website which should be comprehensive. Try to be innovative and think out of box and always treat your competitor as bench mark.
3. No call-to-Action
If your web pages are confusing and customer finds very difficult to navigate then its means you are sabotaging your business. Make sure that your navigation is perfect and streamline and it should be such that customer can understand it easily. In short pages should be user friendly and simple to comprehend where customer can easily make out where to go next without being confused.
4. Traffic without Sales
This condition may also happen if the proper placement of content is not there on you website. Ad should be geo targeted if you are running per click campaign. In case of organic search Engine it’s always recommended to do research on keywords before optimizing the content. Keep track of all visitors data like from where visitors are coming, how much time they spend on particular page, what all topic they are searching most etc. Tracking will help you to change the website or better to say it would help to designing website in more customer oriented way. Some of the elements that you can change are landing page, ad text, topic of the campaign and geo location targeted.
5. Relevant traffic but still no sales
This condition predominantly arises due to some technical problems which create problem for customer in submitting the forms. Navigation problem of the website can also lead to such situation. It’s always recommended to check all the functionality on various web browsers with all forms before handed. It may also happen your product fall behind the customer product in pricing and quality. So it’s advisable to consult any good SEO web designer.