SEO web design: why do many webmasters use blackhat strategies?

Those involved in SEO web design know of using blackhat strategies or staying clean with whitehat strategies. The reason to only use whitehat is obvious. By following all the rules set out on how to operate a so called squeaky clean site, you cannot be delisted or banned by the major search engines. A few of the main rules are that only original human written articles are used, there are no blind links, and is a quality experience for visitors.

Now on to blackhat strategies and what is said as a way to make a quick buck. This type of SEO web design is sometimes referred to as a predator style. Most of the content for these sites are illegally borrowed and mechanically generated. There are blind links that take visitors to places they would rather not be and install trogons’ to see what visitor’s preferences are. Many in the web designing community refer to these sites as dirty or dingy sites and should be avoided. There are those that consider blackhat techniques as unethical. The bottom line is to quickly get your site to the top of the search engine listing to increase the number of visitors to the site any way you can.

Why do many webmasters use blackhat strategies if there is such a large chance of being delisted?  The reason is simple, for money and speed. Many webmasters operate sister sites. They know the employees of the search engines are looking for the blackhat SEO web design sites so they get as much information as fast as possible. This is a great way to learn what keywords really work. By bombarding the blackhat site with bogus content with 12,000 keywords or more, they can actually see what keywords work. This information can then be transferred to their whitehat site with positive results. This is fast and less expensive than paying for a research company to speculate on what might work when it comes to keywords.

One of the most effective techniques in SEO web design for allowing the search engine spiders to see more than a visitor would is by placing text on the page that is in white. White on white cannot be detected by the human visitor but the spiders will see it just like black on white. Another trick is to make this hidden text a zero font size. Both ways will be detected by the spiders. This jams the webpage with many more keywords that a visitor might suspect. This helps a web page to rise dramatically on the search engine listing while the content is still readable by the human visitor. This artificial rise in listing does not make the site more valuable to its visitors, just a higher ranking on the list for the website owner.

One of the major concerns of advertisers is the amount of traffic your site has. The higher the traffic to your site, the larger the compensation for running an ad on the site is. This is why so many SEO web designers have used blackhat techniques to rise rapidly in the rankings. Many of these sites are then sold off to unsuspecting clients before the site is delisted for large cash amounts.

Like most things in life, a SEO web design that use blackhat strategies and techniques are purely for money.