Proven Sales Pitch Tips
There are many
proven sales pitches that have been used over the years by salesmen.
Salesmanship 101 teaches them to have a soothing voice, make the customer
relaxed, have a clean cut appearance, show why the product is beneficial to the
customer, why the product is cost effective to the owner, and always keep eye
contact with the client.
Now, we move
into the 21st century where the door to door salesman has been
replaced with a computer and a website. The soothing voice can still be used,
but only if there is a video, otherwise it does not matter. The clean cut
appearance is gone, too. Many affiliate marketers do their work in their
underwear, with messy hair. Appearance does not matter except in a video, where
most only have a nice shirt on. Many do not even bother to put decent pants on,
but since the camera never shows it, no one knows which ones are fully dressed
and which ones are not. The last out of date sales technique is the eye
contact. Unless you are in a chat room with video, this is a certain
impossibility.
Now, on to what do
work with internet marketing and the new type of sales pitch. Planning of your
sales pitch is very important. As part of this, your SEO web design has
to have your website on top or near the top of the SERPs for your keywords.
From there, a title that catches the eye of the prospective client is needed.
Get them interested in what you have to say. Prove to them that it is to their
benefit to own your product. All this is still done with words but it is the
written word and not verbal words that are now used.
When using a
video as part of your presentation, there are proven things that keep
prospective customers watching. First, you need to entertain them. Make your
target audience laugh to help set a relaxing mood. Supply them with free helpful
information that will benefit them. The use of sexual undertones is always a
proven technique that works, but do not forget babies and cute little animals
are also big on the list of making people relaxed. Your message must be clear
and concise. Most web surfers only spend 5 minutes at most on a site when they
are surfing. Do not have a video that is longer than that. This part of the
pitch should be the pre-sell portion. Make your audience want the product.
The next step is
the sale of your item. Once you have captured your audience, make it extremely
easy for them to make the purchase. A person having to fill out 3 to 4 pages of
information while each page is being loaded is an opportunity for them to
change their mind. Make this process as fast as possible. No flash or Java
script at all.
There is nothing
new about being a salesman in the 21st century except the medium of the
presentation has changed. Your SEO web design is crucial to get you to
the top of the SERPs and your sales pitch should be honest and trusty. These
will help increase your sales.
|