The Importance Of IP Address For SEO

For SEO and IP address of your website, many people are wondering whether a dedicated IP address is really necessary. It all depends if your site is just a fun place you wish to have or is a place of business.

Some people are under the impression that Google is more concerned with the domain name rather than the IP address. For the most part, many ISP do a virtual hosting of the sites on their servers. If done correctly, it does not matter and the website owner will never notice any difference. The main reason is that Google and the other search engines treat all domains the same along with their links. The problems that will arise are when this is done incorrectly. The wrong configuration of your site’s IP address could cause the search engine bots to misread your site and change your page’s rankings. This is a rare occurrence, but it does happen.

Your SEO web design is a separate issue for what your ISP does to host your site. Configuring your site correctly is your responsibility. The links you have should all be relevant. But if your ISP groups many websites together, the hope of each website owner is that there are no blackhat website owners in their group. Your page ranking could become diluted by other sites that joined in linking groups. If your site is associated with them, your rankings will be affected. When signing up with an ISP, ask who else will be associated with your site and investigate them. Knowing who you are being associated with could be crucial to avoid problems. One of the more useful tools for this is by track-ip.com. This is a reverse domain tracking tool. By just typing in your IP address or domain name, you will be able to see who you are associated with by your ISP. If you know your domain name only, your IP address will be provided by this service along with your ISP company name, registrar, the date it was opened, and the day it expires.

After you spent a great deal of time preparing your site with the right SEO functions, your IP address should not hinder your site availability. There are many IP addresses that have already been blacklisted by the different search engines. When being assigned an IP address, make sure your ISP knows you need one that has no black marks against it. There is no reason you should have to deal with a black listed IP address that is not of your making.

The history of SEO and IP address has not changed in the past 7 years since it first became a concern of website owners. Most misconceptions are produced by mistakes by the ISP providers and not any associations with other websites. The better quality ISP you use, the less problems you will encounter.