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Could
the Recent Changes Within
Google's Algorithm Be A SEO Challenge?
Many webmasters have
been worried with what Google is doing and how they have been very vague in the
past on what specifically is going on. Google has been trying to change this perception
and have taken steps to help web users, master, and web designers to make the
web browsing experience more pleasurable. To help ease the SEO challenges in
2010, Matt Cutts is personally narrating his speeches onto videos so all
concerned parties can download them at their convenience and keep up to date on
the latest from Google.
Matt Cutts from
Google has been blogging for some time now on his own personal blog about the
changes users are experiencing. The traffic has been so great that the company
Google has started to blog on information and updates. There are over 165
instructional videos to go along with these blogs. These are free for all the
public to view and read, on upcoming strategies and implementations that Google
will be using.
The new SEO Beginners
Guide has been posted by Google to help SEO web design experts understand
what Google is looking for is. This company does like white hat SEO and is
determined to help those looking to start out or improve their SEO web
design of their site. The main reasons given for this is to help the search
engine spiders do their jobs easier and more efficiently.
Matt also stated that
in the year 2010, speed will be a factor in the SERP system. Though not the
biggest or most important, he clearly states it is just one of the many new
factors that are in the Google algorithms that will determine your web page’s
ranking.
To help webmasters in
determining which keyword would be best for their site, Google has introduced
Google Keyword Details. This is a place that users can search and see the
results of keywords and the top pages where it is contained on.
To help speed up the
spiders search of your site, Google has introduced a new Ignore URL Parameter Setting.
This is the place web site owners can go to and tell which parameters in the
code on their site that can be ignored by the spiders. This is in the newly updated webmasters
console. Another feature for SEO web design experts in the console is the bots
fetch. This is after you prove you own the site. A message will be visible on
exactly what the bots from Google found on your site. This can be of particular
help if your site is infested with malware. By knowing what is where, the clean
up process is faster and more complete.
The SEO challenges
in 2010 are not as great as many SEO web design experts feared.
Google is opening up and trying to assist webmasters so the web surfing
experience is more pleasant for the end user. Matt clearly stated, Google likes
search engine optimization. It helps Google do their job easier and will
help with your web sites ranking.
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