Search engine optimization ( SEO ) can be a very tricky business, especially now after Google’s Panda and Penguin updates. Quality content has become more important than ever. The days of being able to build lots of backlinks to your site and watch your rankings soar are over.
Now good quality content is what is needed to really grab people’s attention and improve your rankings for keywords related to your niche. Creating quality content isn’t too difficult, as long as you have a good grasp on English. You should write in a way that engages a reader, rather than focusing too heavily on including keywords. As long as you include the keyword you want to rank for in your title and a couple of times in the content – that is enough.
Things can become considerably trickier if you run a website that is multilingual. A lot of ecommerce websites are multilingual as they sell globally and want to attract customers from all over the globe. If you run a multilingual website and want it to be optimized for SEO then there are certain things you must bear in mind. Firstly is that your content must not be directly translated from English. What I mean is that it mustn’t be literally translated, as it will not read well.
The whole purpose of your sales copy is to attract new customers and make sales so a poorly translated piece of writing will not do. If you’re running a multilingual website then it can be quite a tall order to ensure that all the content is written well. It is a good idea to hear writers to help you with the languages you are not comfortable with. This way you can ensure that all the content on your website makes sense and is designed to maximize your sales and profits.
If you use multilingual SEO in the right way then you’re at a huge advantage compared to most other sites. You can target audiences from all round the globe and increase your sales by a significant degree. The important thing to remember is that nowadays Google is looking for quality content, no matter what the language. English is the most common language in the world so it is natural that this will be a focus but there are so many other languages and regions of the world you can focus on. As long as your content is well written you can expect to bring in traffic and sales from all corners of the globe.