Despite the seemingly infinite number of specialty niches on English-language websites, there always seems to be a lot of competition. However, you can expand into new markets by building multilingual sites. This means that you are appealing to a new set of customers where the competition may be far less crowded.
However, multilingual sites do present a new set of challenges to be met and overcome. This means understanding all the benefits and potential pitfalls of having a multilingual site work for you. What follows are the basics in running a successful multilingual site that will generate consistent profits for your business.
Ranking a Multilingual Website
Unless you are very fluent in the foreign language that you wish to establish your online business, you will need a translator for your marketing and guest blogs. In this manner, you can set out to build your web ranking and respond to customer posts in their language.
Another basic tactic is to register your domain in the country that it will do business, such as if you are going after the Brazilian market, then registering your domain on the Google version for that country will help your rankings. You will also want to check out local directories for article distribution to help bolster your rankings as well.
There are several factors for improving your multilingual website ranking. Perhaps the most important is establishing good backlinks from the country of origin. Remember that people are most comfortable in purchasing from websites that they can closely identify. Furthermore, backlinks to highly popular content within the country or language of origin helps to bolster the local SEO rankings for your website.
Geolocation is another factor in improving rankings on local search engine sites. The process identifies the user’s location based on their IP address, which means you can effectively channel the visitors you want to your website.
There are a number of advantages for marketers who can effectively infiltrate into the online market of another country. For example, for every niche market in the US there are probably a dozen or so competitors at least. But in other countries such as Brazil or India, there may be no competition at all. This means with effective SEO marketing your business can become quite dominant. However, keep in mind that your niche needs to be popular enough to generate real profits.
Problems with Google Ranking for a Multilingual Website
There are a number of problems for multilingual websites that are simply optimized for Google, but the most apparent one is that many people in foreign-language countries simply do not use Google. Instead, many people use local search engines to find what they want. Alternative search engines are not only highly popular in foreign-language countries, they are often overlooked by many English-speaking marketers who simply assume Google, Yahoo or Bing are the only search engines used.
These are just a few SEO tips for your multilingual site. Always be sure to research the market you wish to enter thoroughly before marketing your online business.