Many people may know that Search engine optimization depend on back link building.This means link building is an essential ingredient in your online marketing. Search engines are programmed to recognize the good links and bad links. Good links will get you higher up the page rankings and onto the top of the listings, bad links at best will be ignored and at worst could actually do harm and get your website banned and outranked.
Some may think that they can build bad links against their competitors’ websites, but i am sorry to disappoint you,it does not work that way. What matters is that you link back to these sites. So while you do not link back to those bad sites, rest assured that you’re not going to be delisted by search engines. Therefore if some people from your competitors side, add up your link to link farms or expired domains, google will not pay attention to such so called back links.
Before we go further, lets talk a little bit about page rank. Page rank is the ranking that Google gives to website pages and shows their importance while Google sees it. The page rank (or PR) of a site ranges from 0 to 10 – 0 is where you start, 10 would be exceptional! Although Google keeps the algorithms for working out PR very close to their chests, the progression through the numbers is probably on a logarithmic scale – that is, a site ranking 2 is many times more important than that ranking 1, not just 1 point.
When you’re link building you should be trying to get links to your site from sites with a higher page rank than yours. Links from sites with good PR will immediately signal to the search engines that yours is a site worth indexing! The more links the better!
So should you only link with sites with higher PR? If everyone practised this the chances of you getting any links for your embryonic site would be zero! A site may be 0 today, but that site may also be working hard to increase its rankings and you may take pleasure in their progress. Also, do remember your human visitors, a site may be useful to them, even if not for your purpose of increasing your rankings! So golden rules to remember: You should aim to get links from high ranking pages
and put up links from any site which has high relevance to yours.
First think of sites which it would be useful for your visitors to be able to go to from your site. For example, if you are a specialist site, are there some national organisations that promote your sport, hobby or industry? Your first step will be to email these organisations and ask if you can have reciprocal links with them.
Now, think again about your clients or visitors,even if the big organisations have refused to put a link to you on their site, it may still be useful to put a link to them on yours for your visitors’ information. Always remember the whole goal of getting website traffic is to get and keep loyal customers or visitors not just to attract search engine bots!
Build links and enjoy your online promotion or give the job to a SEO company.
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