After creating a multilingual website and applying a multilingual seo tactic, a website owner needs traffic. Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide it in your basement where nobody can see it.
Most website owners spend a lot of money to get hits to their websites, but they fail to realize that all “hits” are not created equal.
One of the problems with TV advertisers is that their ads are broadcast in front of people who can’t afford or don’t need the advertised product or services. This is the big issue with TV ads and the timing they send their ads. They lose a lot of advertising costs because they do not target real traffic.
“Targeted” traffic is made up of people who are genuinely interested in what you have to say or sell online. These people either share the same interests or have an immediate need or problem they are trying to solve.
“Targeted” traffic is best because the people hitting your website have a much higher likelihood of actually making a purchase.
Targeted traffic comes from people following recommended links on other sites, typing in relevant keywords into the search engines, or even reading articles you’ve written on a particular subject and then clicking over to your site for more information.
If you don’t already know where to find the best sources of targeted traffic for your website, you will need to experiment with lots of different sources to find the ones that bring visitors who give you the most “bang for your buck.”
The fastest way to determine which avenues provide the most targeted traffic is by using an “ad tracker”. An “ad tracker” is a simple program, residing on your web server, that tracks how many visitors your site gets from a particular source and how many of them purchased.
Though it sounds simple, most businesses don’t do this! Most businesses can’t tell you their visitor to buyer conversion percentage and, therefore, don’t know exactly how much they can invest in traffic generation and remain profitable.
Failure to identify and track where your buyers come from and then calculate how much they really cost you ultimately translates into failure for your online business.