Running your online business effectively means maximizing your reach to all potential customers. The more people you have buying from you, the more money that you will make. However, to make money online in this fashion, you will need to do more than just reach out as you will have to pull in all types of customers as well.
Effective marketing is not just the art of finding people, you have to sell to them and that means using subtle differences in your sales pitch and approach to pull them in. From using SEO marketing to PPC marketing and more, in order to grab the most difficult type of clients, you will have to mix in some subtle techniques as well.
The Deal Wheel
The “deal wheel” is an old sales phrase that means when a customer will not buy for one reason, give them another and keep the process going until they buy. While you are not on the phone with them or doing face-to-face selling, the deal wheel can still be used even if it’s just your landing page.
The art of pulling in new clients or customers, especially those who may be difficult to convince to buy the first time is having slightly different messages once they reach your sales page or website. Remember that most people do not make a purchase as soon as they see what you offer. In fact, many people do not buy when they first visit your landing page.
Understanding this concept helps when formulating just how to create the perfect landing or sales page or home page to pitch your products. SEO marketing means that customers will find your website by using different types of keywords or key phrases, so craft your landing page to include different reasons why customers should make the purchase.
Reaching Out with PPC Marketing
PPC allows you the ability to reach out to difficult clients or customers with different sales pitches so that you can generate the most sales.
Test, Re-Test & Change: You’ll want to start with your initial pitch to promote your product using the appropriate keywords and judge the results. Be sure to test and track the results and then try another set to see how it goes as well.
Remember the 80/20 Rule: Essentially, this old sale’s rule states that 80% of your business comes from 20% of your customers. However, you can certainly expand your odds by reaching out to your most difficult customer or client base. Plus, you can work your “single-time” customers more with different products or services that may appeal to them in buying from you again.
Persistence: Whether it’s face-to-face, on the phone, PPC or SEO marketing, you must be persistent in your efforts at getting results. On average, a customer will say “no” five times before they say “yes”, so keep up your efforts. Effective marketing means doing something each day to make money online and in the end your success will be based on not giving up, but trying new ideas, keywords and other marketing techniques until you succeed.